Voice Optimizing their Websites!
Before you bombard this article with questions like “What do you mean by voice optimizing their websites?”, “Why is that even important?” and “How can I benefit from voice optimization?” Let me ask you this! Did you know that one in five searches on mobile devices is voice activated? Did you? This number is also expected to go up in the coming years as the tech industry aims to improve voice-responsive commands.
Tech giants like Apple, Google, and even Amazon have introduced a new element in the realm of internet browsing. With voice-responsive commands at an all-time high, these major tech companies spared no time to develop Apple’s Siri, Google’s Now, Amazon’s Alexa and even Microsoft’s Cortana. There’s a reason why these tech giants developed a product with similar qualities. Some might even say that this reason alone could possibly reshape the technological world! So don’t get left behind and take advantage of this new trend and voice optimize your website!
What’s Voice Optimized?
I know I know… As if Search Engine Optimization wasn’t confusing enough. Now we’re talking about Voice Optimization? I mean come on . . . what exactly is voice optimization? Well, voice optimization in its most abstract form is kind of like teaching your website how to hold a conversation with the World-Wide Web. Now before I continue, I want you to take a minute and process this. To voice optimize your website is to “train” your website to hold conversations with Apple’s Siri or Amazon’s Alexa. Kind of like how humans do. A little freaky if you ask me!
So where does that leave SEO and what’s the difference? To start off, there’s not much of a difference between Search Engine Optimization and Voice Optimization. They both follow the same principle of gathering information. However how they process that information is a bit different. Search engine optimization is the idea of optimizing keyword searches for the search engine. Voice optimization is the idea of optimizing keyword phrases for the search engine through speech.
Here’s an explanation to better illustrate this point. Instead of focusing on keywords like “Storage Facility”, focus on how your customers would frame a question related to your service. When we want to find out a storage facility’s address, we don’t coldly mumble “Storage Facility Address” to each other to get an answer. Instead, we ask something along the lines of “What’s the address to the QuikStor Storage Facility?” These are the types of questions to consider when voice optimizing your website – everyday human speech. Yep, it’s that simple. Understanding human speech patterns and even slang will be the key to Voice Optimization! Ironically, as we enter 2018, it’s less about robots and more about humans!
Why is Voice Optimizing their Websites Important?
We’re in 2018. Most people by now are either comfortable with past technologies or have slowly begun to adapt to the new technological trends. Bear in mind that we’re in an era where autonomous driving is available and voice-responsive commands are built-into our mobile devices. So why is voice optimization important?
As a storage facility owner, it would be in your best interest to appeal to your technologically advancing customers. Why might you ask? Attracting customers who have adopted or have begun to adapt to the new technological trends is a great way to separate your facility from your competitors. As an added bonus it’s also a great way to let your customers know that you’re not afraid of the future! With that said, did you know that the vast majority of young adults have already adapted to this new technological trend? This is an important fact to know! Now before you scream at this article about how your customers are mostly middle-aged adults. I just want to point out one fact! As time goes by, these young adults will eventually become your target audience or in other words middle-aged adults.
With more and more customers adapting to voice-responsive commands to conveniently browse the internet. Wouldn’t it be great if their phone’s voice-responsive command recommends your facility? Think of it as a word-of-mouth recommendation. See the appeal?
How to Benefit from Voice Optimization?
Search engine giants such as Google have been looking for new ways to make it easier for internet users to access information online. As a result, this has led Google and many other major tech companies to focus on voice-responsive technology. Now, although Apple’s Siri has been around for a number of years, we’ve only begun to scrape the surface.
The use of voice search will evidently play a significant role in how we access information online. How might you ask? Voice search will eliminate the search query step and deliver the answer or solution you’re looking for in a matter of seconds. It’s no surprise that mobile devices have become the most used device in the market. It’s also clear that voice search is going to play an increasingly dominant role in how the internet is shaped in the coming months and years. So take advantage of the future and stay ahead of your competitors.
Find out how you can start optimizing your website to stay ahead of your competition! Speak with a QuikStor Representative today and learn more about Voice Optimization at 1-800-321-1987. “Take Advantage of your Voice”